As Forest White (then manager of electric guitar and amplification production at Fender) put it plainly,“Profit became paramount.”This work ethic clashed with what musicians wanted.
Until the introduction of the Fender Squier series, Fender had never produced lower priced guitars based on its main Stratocaster and Telecaster models and had always used different model designs for its lower priced guitars.
Squier Company manufactured strings for violins, banjos, and guitars.
In 1982, the Squier brand was reactivated by Fender to become its brand for lower priced versions of Fender guitars. S.-trained violin makers and is often referred to as "the American Stradivarius." Victor returned to Battle Creek, where he opened his own shop in 1890. With a limited market for violins in Battle Creek, however, Squier astutely sought relationships with national music schools and famous violinists.
From the early 1950’s through the late 1970’s, Fender USA had little competition in the guitar arena, in the making andselling of their classic Stratocasters and Telecasters, among other popular models.
As many people know, when the Fender was sold in January 1965 to CBS (Columbia Broadcasting System, Inc.), things changed.
The body outline is shaped like the Jazz Bass, though substantially lighter (the Aerodyne Jazz Bass weighs about 7 pounds, compared to the 10 pounds of the standard Jazz Bass).