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Aptly named to imply a superior caste of digital daters, The League relies on a screening algorithm that promises to keep its community "well-balanced and high-quality," so perhaps the negative press was somewhat understandable.But beneath The League's veneer of exclusivity, there's a clever, problem-solving interface that seals it: The app's strength is its function, not its flash. Here, why you should have it on your radar:#1: The privacy thing.

Email (Send & Receive) allow members to interact within Intellectual Passions without giving out personal contact details.

It's easy, too easy, to count the reasons why any woman who wants to "date intelligently," as their tagline goes, would love the app, which—while it rolls out today in San Francisco only—will spring up in major U. Bradford, a former Google employee who holds an MBA from Stanford, snagged on something when she suddenly became single in grad school: She wanted to join Tinder and Ok Cupid, but she didn't want everyone (her professors, her potential future employers, her ex boyfriend's friends) seeing her personal information and that she was "on the prowl." But how could she put herself out there without overexposing herself in the process?

This dilemma sparked one of the key differentiators of The League: By requiring both Linked In and Facebook for signup, The League can keep people's profiles from popping up in front of those in their professional and social networks, if they want: Brilliant, right?

Dating is at best another extracurricular, number six or number seven down the list, somewhere between Model UN and intramural badminton.

I've been co-hosting young alumni events for name-brand schools for long enough to know that these kids come out a little lopsided (which sounds so much better than "socially awkward," don't you think? All they need is a little tune up, or a little dating textbook like The Tao of Dating for Women or The Tao of Dating for Men, to get them going -- plus a little practice.

The online dating industry is a .1 billion business, with niche dating sites claiming more and more of that market share.

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